Import and Distribution

Our initial focus is on products in following categories:


  • Supportive care
  • Primary care
  • Specialty care
  • Metabolic disorders

    Medical devices

  • Surgical equipment and devices
  • Diagnostics
  • Laboratory equipment
  • Hospital and rehab equipment

    Consumer healthcare

  • Baby care
  • Skin care
  • Oral care
  • Eye care

Mercury Middle East also actively targets other segments where medical and commercial synergies can be developed. 

Marketing and Promotion

Mercury Middle East actively facilitates the local operation by providing funds and local expertise needed to support the marketing and promotional activities for its partners. These activities include but are not limited to sales team hosting, marketing activity and expenses, sponsoring local and international scientific events and facilitation of local and international training and workshops.

Business Development

Mercury Middle East utilizes its innovative business model and commercialization engine driven by successful industry leaders with reputable local and international background. Our team has robust experience in areas of registration, medical, pharmacovigilance and commercial activities acquired through experience in multiple multinational pharmaceutical companies. The team is connected to a diverse range of partners and key stakeholders in and out of the region, providing structured approach to joint-ventures, licensing, partnerships and distribution agreements.


Our integrated setup of focused regional expertise and wide international access makes Mercury Middle a preferred partner for pharmaceutical, medical devices and consumer healthcare suppliers seeking to access the rapidly expanding markets of the regions of Middle East, Turkey and South East Asia.


We ensure logical plans are properly aligned with development and commercial objectives, in harmony with the innovative ideas and recent market trends and regulatory requirements.

Consultancy Services

We have broad international experience of product transfers, manufacturing and registrations. Mercury Middle East has specific background and expertise of transferring projects and technology in the Middle East, North Africa and South East Asia as well as numerous international collaborative projects.

Mercury Middle East has been actively providing consultancy areas such as:

  • Defining and implementation of regulatory, marketing, pricing and reimbursement  strategies 
  • Product lifecycle management 
  • Quality assurance and review of regulatory documents 
  • Review of labels, literature, promotional material and web site for accuracy, consistency and compliance with local/company guidelines 
  • Pharmacovigilance and Risk Management Systems 
  • In depth analysis of health policies and market access trends and evaluation of their effects on company operation and performance